How you too can be a successful break out writer!

About a year ago, at the Lexicon Writer’s Conference I ran into a team of new writers. Buck Steinke and Ken Farmer. Immediately I was drawn to their ecclectic personality and antics. Their display table looked awesome. They were gregariously out there mingling and meeting. They were on the ticket to lecture to a packed room. They were on fire.

But how? How did two retired gentlemen who only published their first book a little over a year ago, become so popular so fast? It was something I wanted to find out. I found it was no secret. You’ve heard it before. They established a brand. Their brand and boy was it working.  The Black Eagle Force series.

Ken Farmer and Buck Steinke

Establishing their brand

Buck and Ken write in two genres, military fiction and action adventure. When they are out there, they are events that align with their brand . . gun shows, cowboy days, Indian events, military association gatherings, Western wear stores. Anything and everything that promotes their genre, their brand and thus . . .their books. It isn’t magic, its sound business sense.

Now, sure . . . they are retired and have time to do it. And they do it full time. But don’t go there, as a writer you can do it too.  However, they have another secret too. They have more than one book out there. They took the time to make sure they produced a second book, and then . . . a third, and a fourth. It is this type of succession that keeps their brand out there and keeps people wanting more. Most readers, if they like one book, will purchase a second from the same author.

So, really, it’s more than just successful branding and marketing. It is writing. We’ve all heard of the one hit wonder. As a writer, you do not want to be that. The proof is in the pudding. . . your second book.

 

There are some great lessons here:
1. Know your reader and your genre
2. Know what events are out there that match your reader and genre
3. Get booked into those events
4. Don’t be afraid to establish yourself as a character, an action hero, a cowboy, a philanthropist, a diva!
5. Get your calendar out and plot out which events will make you shine
6. Develop your marketing plan, start it, and keep the momentum going
7. Promote others that write well and guess what? They might just promote you.
6. Keep your keyboard and computer warm and running . . . keep writing!

Buck Steinke and Ken Farmer have become good friends and colleagues. I continue to be amazed to watch their brand grow successfully. They selected their genre carefully and have kept it narrow. As such, their novels have gotten onto Amazon’s top sales lists. Go take a peek for yourself.

Buck Steinke and Ken Farmer

Buck Steinke and Ken Farmer

The Nations
The Black Eagle Force seriesIf you get the chance, register and attend one of the most amazing, really helpful, networking conferences goign on in DFW – The Lexicon Writer’s Conference. What you will get there is a chance to network with writers who will promote you.  The founder’s philosophy is simply this:   “Would you rather hear someone saying ‘buy my book, buy my book’ or instead hear ten other people telling ten others to get this great book.”

At Lexicon you will hear talks on marketing, branding, social media knowhow.   You’ll meet publishers, agents, and successfull writers.  You’ll get a great bang for your buck and actually get a chance to meet these guys in person! I guarantee you’ll walk away motivated.   Don’t miss your chance to sign up.   Click here.

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How to get tagged, tweeted, and most of all read!

Hawk on perch

Hawk your book in the right places!

Many authors will tell you . . . “writing isn’t the hard part.  It’s the marketing.”    As the market continues to get flooded by everyone under the sun who has had a book in their head, it becomes evermore important for a writer to create their presence, their brand, their own way on social media.   The recommendation from the pros in the book industry is to find your niche.   It will be the perfect niche that will hook your writers.

Initially, it will be easy for you to find other authors.   In following them, and they in turn following you,  your presence will expand on social media.  However, it will quickly become apparent from the frequented #hashtags out there, that gaining a following of only other authors will not sell your books.   Your numbers will go up to be sure.   But unfortunately, not your sales.  Only your mates that are fellow authors might buy your book.   For you see, other authors are trying to sell their own books.  You must find readers.   But a good start is to build your brand by promotion of fellow authors.

In building up a colleagial relationship with fellow authors, you must promote their books.   Tweet them, blog them, facebook them.   Extol your fellow author’s talents.  In turn, if they are savvy about book marketing, they will return the favor and promote yours.   One such writers conference that encourages such efforts is Lexicon.   According to the philosophy here, readers would much rather hear another author promoting a strong book, as opposed to an author screeching “Buy my book.”  As such, it is important that you promote brands that match your own caliber of writing and style.   Promoting every wanna-be writer out there, one whose material isn’t quality will water down your brand.   Preview their work, surf their blog and webpage, then if you like what you see, promote away!

Here are two examples of successful Indie marketing journeys:

The first is a pair of writers, Buck Steinke and Ken Farmer.    Both have presence on social media.   Their niche?  #historicalfiction and #militaryfiction.  As such, in developing their marketing plan, they booked themselves into events which characterized the themes of their writing.   Some of their most successful sales have been gun shows, military gatherings and cowboy events.  In these events, they dress the part in character.   Set up a display with objects related to the theme.  They visit.  Greet.  And yes, even flirt.   The results?  Sales.  Sales.  Sales out the wazoo!    One of their books, The Nations is now in the top 50 books on Amazon in historical fiction.    Wow! The Nations - a historical fiction in Amazon's top 100 - Ken Farmer and Buck Steinke

A second example is even more grassroots.    Brinda Carey is a survivor of incest and domestic abuse.   Her book tells of that story.   Brinda who initially found it hard to talk about the subject, must less write about it, found comfort in sharing her story to help other women.  As such, she speaks at women’s shelters, public health forums, groups which attempt to prevent domestic violence.  Her tweets and blogs are directed at helping other women break free of the imprisonment of domestic violence and abuse.    She provides them comfort and strength.   It is through her public speaking appearances that she has sold over 1000 ebooks in the first year of publication for her debut memoir, Don’t Cry Daddy’sHere.

Don't Cry Daddy's Here book on Amazon

A must read for anyone dealing with abuse!

Finding a niche isn’t easy.    Sometimes it is hit or miss.   From what I have learned in seeing a work of my own, Flying Solo published this year, I can already see the mistakes I made initially, that could have boosted sales.    But no need to cry over spilt milk.   A historical fiction, well written has no expiration date.    One advantage of the genre to be sure.    Take your time, do your research.   Explore and experiment with several multi-tiered layers of marketing.    Be a hawk!   But most of all, don’t give up and keep on writing!   The world is waiting to read your words.

“More Self Published Authors Making Waves” will your book make it?

BABBLING ABOUT BOOKS, AND MORE!: 20 Weeks Running and More Self Published Authors Making Waves.

Yet again, Indie publsihers are making waves.    A long time book blogger named Katie Grant, who writes under KT Grant blogs about the phenomenon that is taking over the industry.   Indie publishing.    Hard to believe that he pendulum is shifting.   But one only has to look at the success that many Indie pub authors are achieving.

They are posting sales.  Generating great blogs.   Literally turning the industry on its head.

This weekend, it has been a priviledge to network with some of these powerful forces in the industry at the innaugural Lexicon Writer’s Conference in Denton, TX.   Honestly?   Wasn’t sure what to expect, but it has been a smashing success.   Over 120 writer’s, publishers, book bloggers,  screenwriters, writing coaches and agents convened for a weekend of powerful networking led by Indie author Mitch Haynes.    Just ask the successful writing team of Buck Stienke and Ken Farmer, writers of military fiction.

Mitch’s message was simple and powerful.  “Take your ego to the door.  No one wants to stand around and hear you babble about your book.”  But if you meet 10 other people and help them sell theirs while here.  Pave the way for what you can do for them, then just imagine how many more books you will sell if 1o people do that for you!”   Brilliant.   And guess what!  It works.

Black Force Eagle novel

Don't Cry daddy's Here novel

Flying Solo

More Great Indie Published Books

Just goes to show you, paying it foward pays off sweetly in the end.  Even if you have to wait to see it.   So don’t hide in the shadows of your work, get out there and make waves for your book.   Pay it foward for another author and they just might pay it foward for you!