How you too can be a successful break out writer!

About a year ago, at the Lexicon Writer’s Conference I ran into a team of new writers. Buck Steinke and Ken Farmer. Immediately I was drawn to their ecclectic personality and antics. Their display table looked awesome. They were gregariously out there mingling and meeting. They were on the ticket to lecture to a packed room. They were on fire.

But how? How did two retired gentlemen who only published their first book a little over a year ago, become so popular so fast? It was something I wanted to find out. I found it was no secret. You’ve heard it before. They established a brand. Their brand and boy was it working.  The Black Eagle Force series.

Ken Farmer and Buck Steinke

Establishing their brand

Buck and Ken write in two genres, military fiction and action adventure. When they are out there, they are events that align with their brand . . gun shows, cowboy days, Indian events, military association gatherings, Western wear stores. Anything and everything that promotes their genre, their brand and thus . . .their books. It isn’t magic, its sound business sense.

Now, sure . . . they are retired and have time to do it. And they do it full time. But don’t go there, as a writer you can do it too.  However, they have another secret too. They have more than one book out there. They took the time to make sure they produced a second book, and then . . . a third, and a fourth. It is this type of succession that keeps their brand out there and keeps people wanting more. Most readers, if they like one book, will purchase a second from the same author.

So, really, it’s more than just successful branding and marketing. It is writing. We’ve all heard of the one hit wonder. As a writer, you do not want to be that. The proof is in the pudding. . . your second book.

 

There are some great lessons here:
1. Know your reader and your genre
2. Know what events are out there that match your reader and genre
3. Get booked into those events
4. Don’t be afraid to establish yourself as a character, an action hero, a cowboy, a philanthropist, a diva!
5. Get your calendar out and plot out which events will make you shine
6. Develop your marketing plan, start it, and keep the momentum going
7. Promote others that write well and guess what? They might just promote you.
6. Keep your keyboard and computer warm and running . . . keep writing!

Buck Steinke and Ken Farmer have become good friends and colleagues. I continue to be amazed to watch their brand grow successfully. They selected their genre carefully and have kept it narrow. As such, their novels have gotten onto Amazon’s top sales lists. Go take a peek for yourself.

Buck Steinke and Ken Farmer

Buck Steinke and Ken Farmer

The Nations
The Black Eagle Force seriesIf you get the chance, register and attend one of the most amazing, really helpful, networking conferences goign on in DFW – The Lexicon Writer’s Conference. What you will get there is a chance to network with writers who will promote you.  The founder’s philosophy is simply this:   “Would you rather hear someone saying ‘buy my book, buy my book’ or instead hear ten other people telling ten others to get this great book.”

At Lexicon you will hear talks on marketing, branding, social media knowhow.   You’ll meet publishers, agents, and successfull writers.  You’ll get a great bang for your buck and actually get a chance to meet these guys in person! I guarantee you’ll walk away motivated.   Don’t miss your chance to sign up.   Click here.

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“More Self Published Authors Making Waves” will your book make it?

BABBLING ABOUT BOOKS, AND MORE!: 20 Weeks Running and More Self Published Authors Making Waves.

Yet again, Indie publsihers are making waves.    A long time book blogger named Katie Grant, who writes under KT Grant blogs about the phenomenon that is taking over the industry.   Indie publishing.    Hard to believe that he pendulum is shifting.   But one only has to look at the success that many Indie pub authors are achieving.

They are posting sales.  Generating great blogs.   Literally turning the industry on its head.

This weekend, it has been a priviledge to network with some of these powerful forces in the industry at the innaugural Lexicon Writer’s Conference in Denton, TX.   Honestly?   Wasn’t sure what to expect, but it has been a smashing success.   Over 120 writer’s, publishers, book bloggers,  screenwriters, writing coaches and agents convened for a weekend of powerful networking led by Indie author Mitch Haynes.    Just ask the successful writing team of Buck Stienke and Ken Farmer, writers of military fiction.

Mitch’s message was simple and powerful.  “Take your ego to the door.  No one wants to stand around and hear you babble about your book.”  But if you meet 10 other people and help them sell theirs while here.  Pave the way for what you can do for them, then just imagine how many more books you will sell if 1o people do that for you!”   Brilliant.   And guess what!  It works.

Black Force Eagle novel

Don't Cry daddy's Here novel

Flying Solo

More Great Indie Published Books

Just goes to show you, paying it foward pays off sweetly in the end.  Even if you have to wait to see it.   So don’t hide in the shadows of your work, get out there and make waves for your book.   Pay it foward for another author and they just might pay it foward for you!