Guest post by John. R. Clark, Managing Editor at AgeView Press
When AgeView Press Indie pubbed the book FLYING SOLO in May of 2012, the author, Jeanette Vaughan immediately began tracking sales. She heard from excited friends and family who immediately emailed when ordering their copies. The first sales were off of Createspace’s e-store with the title ID number given to the author. Then, through Amazon, a week later, when the book went live on the site. Finally on Kindle, when the ebook format was completed.
Initially, things appeared kosher. People exclaiming that they had ordered the book, were showing up within a day or two on the electronic royalty reports with a reasaonable accuracy. But by June and July, sales descrepencies were noted by the author from customers claiming that they had purchased the book directly through Amazon, not an Amazon affiliate. Many of these sales were simply not listed.The author contacted Createspace customer support, who gave assurance that all sales were being accurately reported. FLYING SOLO was now also on Kindle Direct Publishing (KDP) Select, as well as expanded distribution channels, which included Amazon affiliates in the UK, France, Germany, Italy, and Spain. Sales were being reported to the author from readers and bookclubs in Canada, Australia, and New Zealand.
The first note of apparent discrepancy came when a dear friend of the author ordered three copies of the book from Amazon in June. These books were ordered all at the same time, from Amazon.com direct. Yet, that cluster of three sales was never posted as such. Another instance in early July involved the same issue. Again, a customer ordered three copies, yet no sales were trackable through Amazon’s channels for three sales purchased on the same day.
In the meantime, the author was making public appearnances, being featured on blogs and radio, and rounding with booksignings. During the months of June and July, no expanded distribution channel sales were posted on the royalty report, yet customers were emailing the author letting her know how much the book was being enjoyed overseas. More than 15 five star reviews for the novel were posted on Amazon.
What should have shown as a surge of sales, as the book peaked, never appeared on the royalty reports. The author was suspect. She contacted Ingram directly, only to be informed that they were not supposed to reveal information to an author directly. So, the Indie publisher, AgeView Press made the call. Ingram showed 16 copies of the book ordered through their system total since May. Those sales never showed on the June or July royalty report. The author filed formal complaints with Createspace customer service, but received only canned letters in response explaining that indeed there was an issue with reports in Expanded Distribution and it was being investigated. Advice to the author from Createspace? Please be patient.
By August, it was clear there were gross inaccuracies. The 30 copies ordered from Barnes and Noble never showed up. Few, if any, sales were listed for August. Yet. the author had confirmation of over 4,000 copies in distribution worldwide. The crowning blow came in September. A plan was devised. A friend, agreed to help with the investigation. She ordered a copy of FLYING SOLO on September 7th, taking screen shots of her order and confirmation of payment directly from Amazon. She printed out her receipt showing date and time of purchase. The book arrived on September 13, to San Jose, California. Photos were taken. The sale was complete. Copies of all screenshots and receipts were scanned and sent to the author. By September 20th, no sales were shown at all on Createspaces report. Phoning Createspace, the author was informed that no sales were showing for Amazon for the month for that title. It was time for outrage! What had been suspected, had now been proven. Not once, but twice!
Time to climb up the foodchain. After many phonecalls and emails to Createspace, a Senior customer service “executive” phoned personally and stated he would investigate. Talk about a wacky result. Due to the print on demand status of Createspace books, sometimes they are one or two books ahead. Thus even though your book was printed in one month, but sold in another, a royalty might actually show up in the prior month for that sale. What???
No one expects to get rich off of writing a book. Few and far between experience the Oprah Bookclub golden orbs of success. But how are authors to trust a system, happy to take their money for assisting to create and publish a book, which does not thoroughly, detail accurate sales? Simply outrageous. What options does that leave the Indie publishers? How can they possibly track the success of their marketing efforts. Is the publishing world doomed to be controlled by the big six? Are small bookstores and Indie presses to be overrun by powerhouse chains which offer the Indie published writer no turf?
How can the press or the author be sure those sales are accurate with no detail? Rise up Indie authors! Repost this story! Tweet it, facebook it. Make it go viral. Print it and send it to your local newspaper and the Associated Press. This abject fraud is outrageous and MUST STOP!
John R. Clark, Managing Editor, AgeView Press