The social media maze: how to effectively get the bang for your book

ImageSo you’ve written your book, set up your blog, twittered your tweets.   But no one is coming.  Your book cover it hip, your tweets twangy, your blog boisterous.  But still no one is coming.   There is an art to social media.   The basics just won’t cut it.   An author this weekend at the Lexicon Writer’s conference was overheard to say,”I write books.  I just don’t do that whole social media thing.”   Jaws dropped in amazement.  Even in the big publishing houses, they publish your book, but you are the one who will have to market it. 

It literally takes 3 or 4 times of contacting your customers before they might order the book.  The average self published book sells only about 100 copies.   The main bulk of books published by the big whig houses only about 200.   If you are ever going to make that top seller list, you must embrace social media.    That doesn’t just mean ebooks.   There will always be biliophiles that love to turn a page, but you have to get out to them.  Their must be buzz about your book, or you are a mere spec of dust amongst books a million.   

Here are few helpful links.   If you want someone to do it for you, then hire the right service.  Once such service is Ralph’s Design and Deli, a social media site specifically targeted to authors.  They know what you need and why you need it.   Their services are ala carte.  You only pay for what you need.  

So you have started a few things own your own, you do-it-yourselfer you, except one problem;  they aren’t working!  No customers.  In that case, you will want to get a consultation from Author Media.   They will take a look at your website, your blog and what yo have done and either blow it up and start over or point you in the direction of some things you have missed. 

For the adamant go-it-own-your-own author, this is the best $99 you will spend.  The Publishing Guru, Jason Rutheford.   He will write you a review and blast it out to milliions of radio talk show, newspapers, book bloggers and publicists who will review your book and the world out there.

Another author, with a book not selling said, “well the last thing I want to do is network with other authors, they aren’t the ones that will buy my book.”  Maybe not, but that isn’t the point.  They will network with their followers who will.   Again, the messge here?  Pay it forward.  Join groups that will help shout out your work.  If they won’t, why are you a member.

Tid bit for the day, don’t give up.  If what you have been doing isn’t working, scrap that plan and make another.  Don’t just sit in a dark corner and think, I have written it, they will come.   Not!!!

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